Pleased to share that Igniters has advised on the acquisition of MobileAction by InMobi, announced last week.
Founded in 2013 and headquartered in San Francisco, MobileAction is a pioneer in AI-driven app analytics and Apple Ads optimization, trusted by global brands including Google, Meta, DoorDash, and Zalando. Joining InMobi Group alongside its flagship consumer platform Glance positions the combined business at the forefront of AI-led mobile advertising.
Congratulations to both teams on this strategic milestone, and we are pleased to have supported the parties throughout the transaction process.